Defining ALAM
ALAM is a national initiative mooted by the Ministry of Finance Malaysia and spearheaded by Bank Pembangunan Malaysia Berhad, with a vision to transform Malaysians’ mindset and behaviours on the environment. Derived from the 12th Malaysia Plan, ALAM aims to create awareness, educate and instil a whistleblowing culture by collaborating with public and private sectors as well as communities. ALAM also advocates policy for improved governance and bridging the policymakers with stakeholders.
Our Core Pillars
Education
Governance
Collaboration
Bridging
ALAM Instagram
🌍✨ ALAM Merubah Minda Times (MMT)
On 24 January 2025, we had the honor of hosting the plenary session, `ALAM Merubah Minda Times,` focusing on the way forward from the United Nations Convention on Biological Diversity (UNCBD) and the United Nations Framework Convention on Climate Change (UNFCCC), Conference of Parties (COP 16 and COP 29).
This impactful event, held in collaboration with @bankpembangunanmalaysia took place during the BPMB Leaders Conference at Pavilion Hotel, Kuala Lumpur.
Key insights from our esteemed speakers:
1️⃣ Dr. K. Harikrishna shared the Royal Belum Story, highlighting a collaborative whole-nation approach involving governments, NGOs, international funding, and local communities, along with Malaysia`s sustainability efforts, including SD Guthrie’s Beyond Zero target.
2️⃣ Prof. Dato’ Dr. Nor Aieni emphasized the Kunming-Montreal Global Biodiversity Framework and the significance of marine biodiversity through the Ocean Decade initiatives.
3️⃣ Dr. Liza Mydin highlighted Malaysia’s climate change commitments and the essential role of financial institutions in driving sustainable change.
Special thanks to our amazing speakers, Dr. K. Harikrishna, Prof. Dato’ Dr. Nor Aieni, and moderator, Dr. Liza Mydin.
Thank you to all VIPs, collaborators & our participants.
Together, let’s create a sustainable and inclusive future for Malaysia! 🌏✨
#AmanahLestariAlam #ALAMMMT

🌍✨ ALAM Merubah Minda Times (MMT)
On 24 January 2025, we had the honor of hosting the plenary session, `ALAM Merubah Minda Times,` focusing on the way forward from the United Nations Convention on Biological Diversity (UNCBD) and the United Nations Framework Convention on Climate Change (UNFCCC), Conference of Parties (COP 16 and COP 29).
This impactful event, held in collaboration with @bankpembangunanmalaysia took place during the BPMB Leaders Conference at Pavilion Hotel, Kuala Lumpur.
Key insights from our esteemed speakers:
1️⃣ Dr. K. Harikrishna shared the Royal Belum Story, highlighting a collaborative whole-nation approach involving governments, NGOs, international funding, and local communities, along with Malaysia`s sustainability efforts, including SD Guthrie’s Beyond Zero target.
2️⃣ Prof. Dato’ Dr. Nor Aieni emphasized the Kunming-Montreal Global Biodiversity Framework and the significance of marine biodiversity through the Ocean Decade initiatives.
3️⃣ Dr. Liza Mydin highlighted Malaysia’s climate change commitments and the essential role of financial institutions in driving sustainable change.
Special thanks to our amazing speakers, Dr. K. Harikrishna, Prof. Dato’ Dr. Nor Aieni, and moderator, Dr. Liza Mydin.
Thank you to all VIPs, collaborators & our participants.
Together, let’s create a sustainable and inclusive future for Malaysia! 🌏✨
#AmanahLestariAlam #ALAMMMT
🌿 Protecting Our Wetlands, Securing Our Future 🌿
Wetlands are vital ecosystems that support biodiversity, purify water, and mitigate climate change.
In 2024, ALAM proudly collaborated with Rakan Muda, Kementerian Belia dan Sukan, Jabatan Perhutanan, YouthCare Malaysia, and many other partners to carry out the ALAM Be-Leaf Programme, planting 1,750 saplings in mangrove ecosystems across Kedah, Selangor, Terengganu, and Johor. These crucial wetlands play a vital role in protecting our coastlines from storms, floods, and erosion.
On this World Wetlands Day, ALAM is committed to advancing sustainability and biodiversity for a brighter future! 🌱
ALAM will continue this effort in 2025, ensuring the preservation and restoration of these natural treasures for future generations. 💚🌎
#WetlandConservation2025 #AmanahLestariAlam #ALAMearth

🌿 Protecting Our Wetlands, Securing Our Future 🌿
Wetlands are vital ecosystems that support biodiversity, purify water, and mitigate climate change.
In 2024, ALAM proudly collaborated with Rakan Muda, Kementerian Belia dan Sukan, Jabatan Perhutanan, YouthCare Malaysia, and many other partners to carry out the ALAM Be-Leaf Programme, planting 1,750 saplings in mangrove ecosystems across Kedah, Selangor, Terengganu, and Johor. These crucial wetlands play a vital role in protecting our coastlines from storms, floods, and erosion.
On this World Wetlands Day, ALAM is committed to advancing sustainability and biodiversity for a brighter future! 🌱
ALAM will continue this effort in 2025, ensuring the preservation and restoration of these natural treasures for future generations. 💚🌎
#WetlandConservation2025 #AmanahLestariAlam #ALAMearth
ALAM wishes you a Happy Federal Territory Day, honoring the vibrant energy of Kuala Lumpur, the modern allure of Putrajaya, and the historical essence of Labuan. These federal territories embody unity in diversity, progress, and shared prosperity.
Let us continue working together towards a thriving and harmonious nation! 🤝
#AmanahLestariAlam

ALAM wishes you a Happy Federal Territory Day, honoring the vibrant energy of Kuala Lumpur, the modern allure of Putrajaya, and the historical essence of Labuan. These federal territories embody unity in diversity, progress, and shared prosperity.
Let us continue working together towards a thriving and harmonious nation! 🤝
#AmanahLestariAlam
Amanah Lestari Alam Wishes You a Happy and Sustainable Chinese New Year 2025!
🧧🌸 Welcome the Year of the Snake! To everyone celebrating, we wish you a year filled with abundance, happiness, and cherished moments with your loved ones. Let’s embrace this season of renewal and prosperity while caring for our planet. 🌏🐍
5 Simple Ways to Celebrate Sustainably:
1️⃣ Use reusable or DIY decorations to reduce waste.
2️⃣ Opt for e-angpaos (digital red packets) with QR codes to save paper.
3️⃣ Choose local and organic ingredients for your reunion dinner.
4️⃣Give gifts made from sustainable materials.
5️⃣ Use public transport to lower your carbon footprint.
💡 How are you celebrating Chinese New Year sustainably? Share your ideas with us! ✨
Gong Xi Fa Cai! 🧨🌿
#AmanahLestariAlam #ALAMearth #CNY2025

Amanah Lestari Alam Wishes You a Happy and Sustainable Chinese New Year 2025!
🧧🌸 Welcome the Year of the Snake! To everyone celebrating, we wish you a year filled with abundance, happiness, and cherished moments with your loved ones. Let’s embrace this season of renewal and prosperity while caring for our planet. 🌏🐍
5 Simple Ways to Celebrate Sustainably:
1️⃣ Use reusable or DIY decorations to reduce waste.
2️⃣ Opt for e-angpaos (digital red packets) with QR codes to save paper.
3️⃣ Choose local and organic ingredients for your reunion dinner.
4️⃣Give gifts made from sustainable materials.
5️⃣ Use public transport to lower your carbon footprint.
💡 How are you celebrating Chinese New Year sustainably? Share your ideas with us! ✨
Gong Xi Fa Cai! 🧨🌿
#AmanahLestariAlam #ALAMearth #CNY2025
As we reflect on the profound journey of Isra` Mi`raj, ALAM extends heartfelt wishes to all Muslims for a year filled with spiritual growth and significant accomplishments.
May this blessed occasion strengthen your faith and bring countless blessings to your path. 🌙
#AmanahLestariAlam

As we reflect on the profound journey of Isra` Mi`raj, ALAM extends heartfelt wishes to all Muslims for a year filled with spiritual growth and significant accomplishments.
May this blessed occasion strengthen your faith and bring countless blessings to your path. 🌙
#AmanahLestariAlam
🌍✨ Join the Clean Energy Revolution! ✨🌱
This International Day of Clean Energy 2025, let’s power a brighter future together! 💡✨
Switching to clean energy isn’t just about saving the planet; it’s about creating a healthier, more sustainable world for future generations. 🌿
Here’s how YOU can make an impact:
1. Opt for renewable energy sources at home 🔋
2. Reduce your carbon footprint with greener choices 🚴🏼♀
3. Support clean energy initiatives in your community ✨
Every action matters. Every voice counts. Let’s come together, innovate, and lead the charge for a world fueled by clean, renewable energy. 💪🌎⚡
The future is in your hands. Will you join us?
#AmanahLestariAlam #ALAMearth

🌍✨ Join the Clean Energy Revolution! ✨🌱
This International Day of Clean Energy 2025, let’s power a brighter future together! 💡✨
Switching to clean energy isn’t just about saving the planet; it’s about creating a healthier, more sustainable world for future generations. 🌿
Here’s how YOU can make an impact:
1. Opt for renewable energy sources at home 🔋
2. Reduce your carbon footprint with greener choices 🚴🏼♀
3. Support clean energy initiatives in your community ✨
Every action matters. Every voice counts. Let’s come together, innovate, and lead the charge for a world fueled by clean, renewable energy. 💪🌎⚡
The future is in your hands. Will you join us?
#AmanahLestariAlam #ALAMearth