Defining ALAM
ALAM is a national initiative mooted by the Ministry of Finance Malaysia and spearheaded by Bank Pembangunan Malaysia Berhad, with a vision to transform Malaysiansβ mindset and behaviours on the environment. Derived from the 12th Malaysia Plan, ALAM aims to create awareness, educate and instil a whistleblowing culture by collaborating with public and private sectors as well as communities. ALAM also advocates policy for improved governance and bridging the policymakers with stakeholders.
Our Core Pillars
Education
Governance
Collaboration
Bridging
ALAM Instagram
π World Dugong Day ππ±
Did you know?
π²πΎ Malaysia is home to important dugong populations, especially in the waters of Johor, Sabah and Sarawak.
πΏ Dugongs are known as the βgardeners of the seaβ because they feed on seagrass and help maintain healthy marine ecosystems.
π Seagrass meadows not only support dugongs, but also store carbon, protect coastlines and provide habitats for many marine species.
β οΈ Today, dugongs face growing threats from habitat loss, coastal development, marine pollution, boat strikes and accidental entanglement in fishing nets.
Lets helps create a safer home for these gentle marine mammals. πβ¨
πΈ Join the ALAM IG Challenge #2 from 15 May β 17 July 2026 and share your creativity, environmental stories, and love for nature with us. Together, letβs inspire more action for marine conservation and a sustainable future. π
#AmanahLestariAlam #ALAMIGChallenge #WorldDugongDay #SaveTheDugong
πΏ Rooted in Sabah, Growing Hope for the Future πΏ
In conjunction with Hari Hutan Antarabangsa 2026 Peringkat Kebangsaan hosted by Sabah, a powerful movement for nature and future generations came to life at the breathtaking Hutan Simpan Sook Lake.
Together with more than 300 passionate participants, we allocated 1,000 trees as a symbol of our collective commitment towards restoring ecosystems, strengthening climate resilience and protecting Sabahβs rich biodiversity for generations to come. ππ
This meaningful initiative was witnessed by YB Tan Sri Datoβ Dr Johari Abdul, Speaker of the Dewan Rakyat and YB Datoβ Sri Arthur Joseph Kurup, Minister of Natural Resources and Environmental Sustainability.
The programme reflects the strength of collaboration through the partnership between:
π€ Jabatan Perhutanan Sabah
π€ Ministry of Natural Resources and Environmental Sustainability (NRES)
π€ Ministry of Youth and Sports through Program Rakan Bumi under Rakan Muda
π€ Bank Pembangunan Malaysia Berhad Group
π€ Yayasan PETRONAS
π€ Yayasan Sime Darby & SD Guthrie
Every tree planted today is more than just a seedling β it is a promise to preserve our forests, empower communities and inspire climate action across Malaysia. π±β¨
#AmanahLestariAlam #ALAMBeLeaf #BPMBGroup #EnvironmentalPartnership
β»οΈ International Plastic Free Day ππ
Did you know?ποΈ More than 400 million tonnes of plastic waste are produced globally every year.π Around 11 million tonnes of plastic enter our oceans annually, harming marine life and ecosystems.π²πΎ In Malaysia, single-use plastics remain one of the major contributors to waste pollution, impacting rivers, coastlines and biodiversity.
Plastic pollution does not disappear β it breaks down into microplastics that can enter our food chain, water systems and environment. Small daily actions such as using reusable bags, bottles and containers can create a meaningful impact when done collectively. π±
This International Plastic Free Day, letβs rethink our consumption habits and take steps towards a cleaner, healthier and more sustainable future. Together, every action counts. β¨
πΈ Join the ALAM IG Challenge #2 from 15 May β 17 July 2026 and showcase your creativity through environmental stories, sustainable living practices and moments that inspire positive action for the planet. ππ
#AmanahLestariAlam #InternationalPlasticFreeDay #PlasticFree #ALAMIGChallenge
π’ World Turtle Day ππ
Did you know?
π Sea turtles have existed for more than 100 million years β even surviving the extinction of dinosaurs.
πͺΈ Turtles help maintain healthy marine ecosystems by supporting seagrass beds and coral reefs.
β οΈ Today, many turtle species are threatened by plastic pollution, habitat loss, illegal trade and climate change.
Every small action matters β reducing plastic use, protecting beaches and conserving marine habitats can help ensure turtles continue to thrive for generations to come. π±
This World Turtle Day, letβs work together to protect our oceans and the incredible species that call them home. π’β¨
πΈ Join the ALAM IG Challenge #2 from 15 May β 17 July 2026 and share your creativity and love for nature through photos, videos and environmental storytelling. Together, letβs inspire more people to protect our planet and marine life. ππ
#WorldTurtleDay #AmanahLestariAlam #SaveTheTurtles #MarineConservation
πΏ International Day for Biological Diversity π
Did you know?
π More than 75% of global food crops depend, at least in part, on pollinators like bees and butterflies.
π³ Forests are home to over 80% of the worldβs terrestrial biodiversity.
π Oceans produce at least 50% of the Earthβs oxygen and support millions of livelihoods worldwide.
Biodiversity is not just about protecting plants and animals, it is essential for food security, clean water, climate resilience and human well-being. Every action we take today helps protect the ecosystems that sustain life for future generations. π
This International Day for Biological Diversity, letβs continue to protect, restore, and celebrate nature through collective action and sustainable living. Together, we can build a healthier and more resilient planet. π±β¨
πΈ We would also like to invite everyone to join the ALAM IG Challenge #2, happening from 15 May β 17 July 2026! Share your creativity, passion for nature and environmental stories with us. ππ
#AmanahLestariAlam #InternationalDayForBiologicalDiversity #ALAMIGChallenge #ProtectNature
πΏπΈ ALAM IG Challenge #2 2026 is here!
Get ready to showcase your creativity, passion for the environment and love for nature through your lens πβ¨
Whether itβs a powerful moment in nature, sustainable living practices, community action or hidden environmental gems, we want to see your story!
π
Submission Period: 15 May β 17 July 2026
π Exciting prizes to be won
π² Follow, post, and tag us to participate
Let your photos inspire action and become part of the movement towards a greener future π
#AmanahLestariAlam #ALAMIGChallenge2026 #MindsetTransformation #BehavioralChange