Defining ALAM
ALAM is a national initiative mooted by the Ministry of Finance Malaysia and spearheaded by Bank Pembangunan Malaysia Berhad, with a vision to transform Malaysians’ mindset and behaviours on the environment. Derived from the 12th Malaysia Plan, ALAM aims to create awareness, educate and instil a whistleblowing culture by collaborating with public and private sectors as well as communities. ALAM also advocates policy for improved governance and bridging the policymakers with stakeholders.
Our Core Pillars
Education
Governance
Collaboration
Bridging
ALAM Instagram
🌱 International Youth Day
At ALAM, we believe that meaningful environmental action starts by empowering young people to become stewards of nature and active volunteers in their communities. Through partnerships and youth-focused initiatives, we create opportunities for young people to learn, participate and take action for the environment.
📸 This photo captures ALAM alongside the Minister of Youth and Sports YB Dr @taufiqjohari and youth participants during Rakan Bumi: Projek Planet Rakan Muda Peringkat Kebangsaan, held on 18 April 2026 at Pulau Redang. The programme brought together over 300 youth from Terengganu to participate in environmental activities, including tree and mangrove planting.
Together, we nurture a generation that cares, acts and leads for a sustainable future. 🌏💚
#InternationalYouthDay #AmanahLestariAlam #YouthStewardship #YouthVolunteerism #RakanBumi
🐘 World Elephant Day
Bringing the world together to help elephants. Elephants are ecosystem engineers, helping shape forests, disperse seeds and support biodiversity. Protecting elephants means protecting the habitats and ecosystems we all depend on. 🌿
💡 Fun fact: Elephants communicate using low-frequency sounds called infrasound, which can travel several kilometres and are beyond the range of human hearing!
📹 This video captures ALAM’s side visit and activities at Royal Belum, Perak, a vital rainforest landscape that provides an important habitat for wildlife.
Together, every effort counts in keeping our forests and wildlife thriving. 🌏🐘
#WorldElephantDay #AmanahLestariAlam #BringingTheWorldTogetherToHelpElephants #RoyalBelum
🦁 World Lion Day 🦁
Lions are the only big cats that live in social groups called prides. Once found across much of Africa, Asia and Europe, wild lions now occupy only a fraction of their historical range.
Protecting their habitats means protecting the ecosystems and communities that depend on them. 🌍
#WorldLionDay #LionConservation #WildlifeConservation #AmanahLestariAlam
🚨🏆 THE MOMENT WE’VE ALL BEEN WAITING FOR! 🏆🚨
After revealing 5th, 4th, 3rd and 2nd place… there’s only ONE winner left! 👀🔥
🥇 1st Place — @sonyayein_ 🎉🏆
CONGRATULATIONS! 🥳🌿
And here’s the best part…
🏝️✨ GRAND PRIZE: A STAYCATION IN LANGKAWI! ✨🏝️
Your creativity, effort and passion for nature have truly made an impact. Enjoy your well-deserved getaway! 🌊💚
A huge congratulations to all our Top 5 winners, and thank you to everyone who participated in ALAM IG Challenge #1! 📸🌱
Stay tuned for more challenges coming your way! 👀🔥
#ALAMIGChallenge #AmanahLestariAlam #NatureInAction #GreenMalaysia
🔥 THE COUNTDOWN CONTINUES! 🔥
We’re getting closer to the #1 spot! 🏆👀
🥉 3rd Place — @cik_iqa90
🥈 2nd Place — @ahamid3
A huge congratulations! 🎉👏
Your creativity and passion for nature truly stood out among the amazing entries we received. 🌿📸
But there’s only ONE spot left… 👀
🏆 WHO WILL BE OUR GRAND PRIZE WINNER?
The final reveal is coming… 🔥
#ALAMIGChallenge #AmanahLestariAlam #NatureInAction #GreenMalaysia
🎉 LET’S START THE REVEAL! 🎉
We’re counting down the Top 5 Winners of ALAM IG Challenge #1! 🌿📸
🏅 5th Place — @sealionwss
🏅 4th Place — @atiqah.azizan.ahmad
Congratulations! 👏✨ Your creativity and love for nature have earned you a spot among our Top 5!
But we’re just getting started… 👀
🥉🥈🥇 Who will take the Top 3?
Stay tuned for the next reveal! 🔥
#ALAMIGChallenge #AmanahLestariAlam #NatureInAction #GreenMalaysia
