Defining ALAM
ALAM is a national initiative mooted by the Ministry of Finance Malaysia and spearheaded by Bank Pembangunan Malaysia Berhad, with a vision to transform Malaysians’ mindset and behaviours on the environment. Derived from the 12th Malaysia Plan, ALAM aims to create awareness, educate and instil a whistleblowing culture by collaborating with public and private sectors as well as communities. ALAM also advocates policy for improved governance and bridging the policymakers with stakeholders.
Our Core Pillars
Education
Governance
Collaboration
Bridging
ALAM Instagram
From the bottom of our hearts, thank you for your generous contributions and in-kind support for the Orang Asli community in Royal Belum Forest, Perak. Your kindness has touched and uplifted 7 Orang Asli villages, bringing hope, love, and strength to those who need it most.
#AmanahLestariAlam #ALAM #Environment #InstillAwareness #PromoteAction #OrangAsli #RumahBaca #MindsetTransformation #BehaviouralChange”
From the bottom of our hearts, thank you for your generous contributions and in-kind support for the Orang Asli community in Royal Belum Forest, Perak. Your kindness has touched and uplifted 7 Orang Asli villages, bringing hope, love, and strength to those who need it most.
#AmanahLestariAlam #ALAM #Environment #InstillAwareness #PromoteAction #OrangAsli #RumahBaca #MindsetTransformation #BehaviouralChange”
🌱🌍 Let’s Celebrate Earth Day 2025!🌍🌱
This year’s theme, “Our Power, Our Planet,”reminds us that the future of our Earth is in our hands. From everyday choices to bold innovations, we all hold the power to protect and restore our planet.
By harnessing our collective power, we can:
♻️ Drive sustainable practices and reduce waste
⚡ Accelerate the shift to clean, renewable energy
🌳 Revive ecosystems and green our urban spaces
🌊 Safeguard water sources and marine biodiversity
🧠 Inspire climate action through education and awareness
💪 Every voice matters. Every action counts. Together, let’s power up for a just, livable, and resilient future. The planet needs us — and we have the power to make a difference. 🌎💚
🌟 We also invite you to join the ALAM IG Challenge 2 be part of this movement! Participate in our upcoming contests and activities to raise awareness and take action for a sustainable future. By joining the ALAM Challenge, you contribute to conservation efforts, win exciting prizes, an
#AmanahLestariAlam #ALAM #ALAMearth #EarthDay2025 #OurPowerOurPlanet #SustainabilityInAction #ClimateActionNow #kitarsemula #recycle #behaviouralchange #merubahminda #mindsettransformation
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🌱🌍 SambutlahHari Bumi 2025!🌍🌱
Tema tahun ini, “Kuasa Kita, Planet Kita,”mengingatkan kita bahawa masadepan Bumiterletak di tangan kita. Daripada pilihan harian hingga inovasi besar, kita semua mempunyai kuasa untuk melindungi dan memulihkanplanet ini.
Dengan menggabungkan kuasa kita bersama, kita boleh:
♻️ Mengamalkan kelestarian dan mengurangkan sisa
⚡ Mempercepat peralihan kepada tenaga boleh diperbaharui
🌳 Memulihkan ekosistem dan menghijaukan kawasanbandar
🌊 Melindungi sumber air dan biodiversiti marin
🧠 Menginspirasikan tindakan iklim melalui pendidikan dan kesedaran
💪 Setiap suara penting. Setiap tindakan bermakna. Ayuh bersama kita gerakkan kuasa perubahan demi masa depan yang adil, lestari dan berdaya tahan. Bumi perlukan kita — dan kita ada kuasa untuk membuat perubahan. 🌎💚
#AmanahLestariAlam #ALAM #ALAMearth #HariBumi2025 #KuasaKitaPlanetKita #TindakanLestari #TindakanIklimSekarang #kitarsemula #perubahansikap #merubahminda #transformasiminda
🌱🌍 Let’s Celebrate Earth Day 2025!🌍🌱
This year’s theme, “Our Power, Our Planet,”reminds us that the future of our Earth is in our hands. From everyday choices to bold innovations, we all hold the power to protect and restore our planet.
By harnessing our collective power, we can:
♻️ Drive sustainable practices and reduce waste
⚡ Accelerate the shift to clean, renewable energy
🌳 Revive ecosystems and green our urban spaces
🌊 Safeguard water sources and marine biodiversity
🧠 Inspire climate action through education and awareness
💪 Every voice matters. Every action counts. Together, let’s power up for a just, livable, and resilient future. The planet needs us — and we have the power to make a difference. 🌎💚
🌟 We also invite you to join the ALAM IG Challenge 2 be part of this movement! Participate in our upcoming contests and activities to raise awareness and take action for a sustainable future. By joining the ALAM Challenge, you contribute to conservation efforts, win exciting prizes, an
#AmanahLestariAlam #ALAM #ALAMearth #EarthDay2025 #OurPowerOurPlanet #SustainabilityInAction #ClimateActionNow #kitarsemula #recycle #behaviouralchange #merubahminda #mindsettransformation
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🌱🌍 SambutlahHari Bumi 2025!🌍🌱
Tema tahun ini, “Kuasa Kita, Planet Kita,”mengingatkan kita bahawa masadepan Bumiterletak di tangan kita. Daripada pilihan harian hingga inovasi besar, kita semua mempunyai kuasa untuk melindungi dan memulihkanplanet ini.
Dengan menggabungkan kuasa kita bersama, kita boleh:
♻️ Mengamalkan kelestarian dan mengurangkan sisa
⚡ Mempercepat peralihan kepada tenaga boleh diperbaharui
🌳 Memulihkan ekosistem dan menghijaukan kawasanbandar
🌊 Melindungi sumber air dan biodiversiti marin
🧠 Menginspirasikan tindakan iklim melalui pendidikan dan kesedaran
💪 Setiap suara penting. Setiap tindakan bermakna. Ayuh bersama kita gerakkan kuasa perubahan demi masa depan yang adil, lestari dan berdaya tahan. Bumi perlukan kita — dan kita ada kuasa untuk membuat perubahan. 🌎💚
#AmanahLestariAlam #ALAM #ALAMearth #HariBumi2025 #KuasaKitaPlanetKita #TindakanLestari #TindakanIklimSekarang #kitarsemula #perubahansikap #merubahminda #transformasiminda
Don`t miss out on the chance to showcase your creativity and win exciting prizes! 🌟
📅 Deadline: 30 April 2025!
⏳ Time is ticking, so get those posts in before it`s too late!
We can`t wait to see your creative submissions! 💚✨
#ALAMIGChallenge2025 #ALAMearth #WorldSeagrassDay #WorldWildLifeDay
#GlobalRecyclingDay
#InternationalDayofForest #WorldWaterDay #EarthHour #WorldMeteorologicalDay #InternationalDayofZeroWaste #EarthDay
Don`t miss out on the chance to showcase your creativity and win exciting prizes! 🌟
📅 Deadline: 30 April 2025!
⏳ Time is ticking, so get those posts in before it`s too late!
We can`t wait to see your creative submissions! 💚✨
#ALAMIGChallenge2025 #ALAMearth #WorldSeagrassDay #WorldWildLifeDay
#GlobalRecyclingDay
#InternationalDayofForest #WorldWaterDay #EarthHour #WorldMeteorologicalDay #InternationalDayofZeroWaste #EarthDay
Hi everyone! Our ALAM IG Challenge 2 for this year is still ONGOING! Ready to show off your skill, spread environmental awareness & WIN a dream vacation? 🏕️✨Join us NOW!
✅How to join? It`s EASY!:
1. Follow ALAM`s instagram account, @amanahlestarialam 📲
2. Make your instagram account public
3. Post creative video how you celebrate your choosen ESG Days 🌎📸
4. Add any creative & informative captions
5. Tag @amanahlestarialam instagram account & use #ALAMearth
For full contest details, visit our ig @amanahlestarialam
⏳ Hurry! Contest ends 30 April!
#ALAMearth #ALAMIGChallenge2025
Hi everyone! Our ALAM IG Challenge 2 for this year is still ONGOING! Ready to show off your skill, spread environmental awareness & WIN a dream vacation? 🏕️✨Join us NOW!
✅How to join? It`s EASY!:
1. Follow ALAM`s instagram account, @amanahlestarialam 📲
2. Make your instagram account public
3. Post creative video how you celebrate your choosen ESG Days 🌎📸
4. Add any creative & informative captions
5. Tag @amanahlestarialam instagram account & use #ALAMearth
For full contest details, visit our ig @amanahlestarialam
⏳ Hurry! Contest ends 30 April!
#ALAMearth #ALAMIGChallenge2025
Block Your Calendar for Tomorrow! Two NCGS 2025 Satellite Events You Won’t Want to Miss
Join us for two insightful satellite events happening in parallel with NCGS 2025, hosted by Universiti Malaya (UM) and Universiti Teknologi Malaysia (UTM):
1.Forum on Greening Healthcare: Building a Culture of Sustainability in Healthcare
Host: Universiti Malaya (UM)
Date: Friday, 11 April 2025
Time: 10:00 AM – 12:00 PM
Platform: Zoom (Link will be shared prior to the event)
2.Campus Sustainability Seminar: Transition Finance: The Foundation of the Transition Economy
Host: Universiti Teknologi Malaysia (UTM)
Date: Friday, 11 April 2025
Time: 3:00 PM – 4:30 PM
Platform: Webex (Link will be shared prior to the event)
Be part of the conversation shaping sustainability in healthcare and higher education.
#ALAM #AmanahLestariAlam #NCGS2025 #Sustainability #TransitionFinance #GreenHealthcare #UM #UTM
Block Your Calendar for Tomorrow! Two NCGS 2025 Satellite Events You Won’t Want to Miss
Join us for two insightful satellite events happening in parallel with NCGS 2025, hosted by Universiti Malaya (UM) and Universiti Teknologi Malaysia (UTM):
1.Forum on Greening Healthcare: Building a Culture of Sustainability in Healthcare
Host: Universiti Malaya (UM)
Date: Friday, 11 April 2025
Time: 10:00 AM – 12:00 PM
Platform: Zoom (Link will be shared prior to the event)
2.Campus Sustainability Seminar: Transition Finance: The Foundation of the Transition Economy
Host: Universiti Teknologi Malaysia (UTM)
Date: Friday, 11 April 2025
Time: 3:00 PM – 4:30 PM
Platform: Webex (Link will be shared prior to the event)
Be part of the conversation shaping sustainability in healthcare and higher education.
#ALAM #AmanahLestariAlam #NCGS2025 #Sustainability #TransitionFinance #GreenHealthcare #UM #UTM
Forum on the Role of Sustainable Finance in the Transition to a Green Campus – Today at NCGS 2025!
Join us for an engaging discussion on how sustainable finance can power greener, more resilient campuses — part of the NCGS 2025 satellite events!
Date: 10 April 2025
Time: 10 AM – 12 PM
Platform: Zoom & Facebook – UM Sustainable Development Centre
Panel & Moderator:
• Muhammad Aqmal Zullif
• Dr. Elayaraja Aruchunan
• Dr. Fong Chng Saun
Don’t miss this opportunity to explore financial pathways to a sustainable future in higher education.
#ALAM #AmanahLestariAlam #NCGS2025 #SustainableFinance
Forum on the Role of Sustainable Finance in the Transition to a Green Campus – Today at NCGS 2025!
Join us for an engaging discussion on how sustainable finance can power greener, more resilient campuses — part of the NCGS 2025 satellite events!
Date: 10 April 2025
Time: 10 AM – 12 PM
Platform: Zoom & Facebook – UM Sustainable Development Centre
Panel & Moderator:
• Muhammad Aqmal Zullif
• Dr. Elayaraja Aruchunan
• Dr. Fong Chng Saun
Don’t miss this opportunity to explore financial pathways to a sustainable future in higher education.
#ALAM #AmanahLestariAlam #NCGS2025 #SustainableFinance