Defining ALAM
ALAM is a national initiative mooted by the Ministry of Finance Malaysia and spearheaded by Bank Pembangunan Malaysia Berhad, with a vision to transform Malaysians’ mindset and behaviours on the environment. Derived from the 12th Malaysia Plan, ALAM aims to create awareness, educate and instil a whistleblowing culture by collaborating with public and private sectors as well as communities. ALAM also advocates policy for improved governance and bridging the policymakers with stakeholders.
Our Core Pillars
Education
Governance
Collaboration
Bridging
ALAM Instagram
It’s International Day of Plant Health!
Plants don’t just feed us — they heal us, cool the planet, and keep our ecosystems alive. 🌍🌱
This year’s theme is “The Importance of Plant Health in One Health” because when plants thrive, we thrive too.
Here’s how you can celebrate today:
🌱 Plant a tree or grow your own herbs
🚫 Reduce the use of harmful pesticides
👨🌾 Support eco-conscious farmers
📣 Share the message and raise awareness
In 2024, ALAM proudly collaborated with Rakan Muda, KBS, YCM, and many other partners to carry out the ALAM Be-Leaf Programme, planting 1,750 saplings in mangrove ecosystems across Kedah, Selangor, Terengganu, and Johor. These crucial wetlands play a vital role in protecting our coastlines from storms, floods, and erosion. ALAM will continue this effort in 2025 across five (5) states, ensuring the preservation and restoration of these natural treasures for future generations. Stay tuned for the upcoming ALAM Be-Leaf Programme happening soon.
We also invite you to show us how you celebrate International Day of Plant Health by joining the ongoing #ALAMIGChallenge2025 #2 and stand a chance to win exciting prizes! Visit our Instagram feed to learn more!
#InternationalDayOfPlantHealth #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
It’s International Day of Plant Health!
Plants don’t just feed us — they heal us, cool the planet, and keep our ecosystems alive. 🌍🌱
This year’s theme is “The Importance of Plant Health in One Health” because when plants thrive, we thrive too.
Here’s how you can celebrate today:
🌱 Plant a tree or grow your own herbs
🚫 Reduce the use of harmful pesticides
👨🌾 Support eco-conscious farmers
📣 Share the message and raise awareness
In 2024, ALAM proudly collaborated with Rakan Muda, KBS, YCM, and many other partners to carry out the ALAM Be-Leaf Programme, planting 1,750 saplings in mangrove ecosystems across Kedah, Selangor, Terengganu, and Johor. These crucial wetlands play a vital role in protecting our coastlines from storms, floods, and erosion. ALAM will continue this effort in 2025 across five (5) states, ensuring the preservation and restoration of these natural treasures for future generations. Stay tuned for the upcoming ALAM Be-Leaf Programme happening soon.
We also invite you to show us how you celebrate International Day of Plant Health by joining the ongoing #ALAMIGChallenge2025 #2 and stand a chance to win exciting prizes! Visit our Instagram feed to learn more!
#InternationalDayOfPlantHealth #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
🌕✨ Wishing you peace, clarity, and kindness this Wesak Day.
As we take a moment to reflect and reconnect, let’s carry forward the values of harmony, compassion, and care — for ourselves, each other, and the Earth. 🌱💛
May this day of light and reflection inspire us to build a more peaceful and sustainable world. 🌍🕊️
As we celebrate this special day, don`t forget to check out the ongoing #ALAMIGChallenge2025 #2 for a chance to win exciting prizes. Head over to our Instagram feed for more details!
#WesakDay2025 #SustainabilityInAction #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
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🌕✨ Selamat Hari Wesak. Semoga dikurniakan ketenangan, fikiran yang tenang, dan kasih sayang dalam hidup.
Hari ini adalah peluang untuk kita merenung dan memperbaharui semangat harmoni, kepedulian, dan keprihatinan — terhadap diri sendiri, sesama insan, dan alam sekitar. 🌱💛
Semoga Hari Wesak memberi inspirasi untuk kita membina dunia yang lebih aman dan lestari. 🌍🕊️
Sambil kita menyambut hari istimewa ini, jangan lupa untuk lihat #ALAMIGChallenge2025 #2 yang sedang berlangsung dan berpeluang memenangi hadiah menarik. Layari laman Instagram kami untuk maklumat lanjut!
#HariWesak2025 #TindakanLestari #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
🌕✨ Wishing you peace, clarity, and kindness this Wesak Day.
As we take a moment to reflect and reconnect, let’s carry forward the values of harmony, compassion, and care — for ourselves, each other, and the Earth. 🌱💛
May this day of light and reflection inspire us to build a more peaceful and sustainable world. 🌍🕊️
As we celebrate this special day, don`t forget to check out the ongoing #ALAMIGChallenge2025 #2 for a chance to win exciting prizes. Head over to our Instagram feed for more details!
#WesakDay2025 #SustainabilityInAction #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
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🌕✨ Selamat Hari Wesak. Semoga dikurniakan ketenangan, fikiran yang tenang, dan kasih sayang dalam hidup.
Hari ini adalah peluang untuk kita merenung dan memperbaharui semangat harmoni, kepedulian, dan keprihatinan — terhadap diri sendiri, sesama insan, dan alam sekitar. 🌱💛
Semoga Hari Wesak memberi inspirasi untuk kita membina dunia yang lebih aman dan lestari. 🌍🕊️
Sambil kita menyambut hari istimewa ini, jangan lupa untuk lihat #ALAMIGChallenge2025 #2 yang sedang berlangsung dan berpeluang memenangi hadiah menarik. Layari laman Instagram kami untuk maklumat lanjut!
#HariWesak2025 #TindakanLestari #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
🌸💖 Happy Mother’s Day 2025! 💖🌸
Today, we celebrate the strength, love, and resilience of all mothers — the first educators, caretakers, and changemakers in our lives.
Mothers teach us compassion, responsibility, and care — values that are at the heart of building a just and sustainable future. 🌍💚
To all the amazing mothers shaping homes, communities, and the world:
✨ Thank you for nurturing both people and the planet.
✨ Thank you for being the silent architects of love, leadership, and legacy.
Let’s honour our mothers not just today, but every day — by living with purpose, protecting our Earth, and striving for a better tomorrow. 💪🌱
As we celebrate this special day, don`t forget to check out the ongoing #ALAMIGChallenge2025 #2 for a chance to win exciting prizes. Head over to our Instagram feed for more details!
#MothersDay2025 #SustainabilityStartsAtHome #MindsetTransformation #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
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🌸💖 Selamat Hari Ibu! 💖🌸
Hari ini, kita meraikan kekuatan, kasih sayang dan ketabahan para ibu — pendidik pertama, penjaga utama, dan pencetus perubahan dalam kehidupan kita.
Ibu mengajar kita erti belas kasihan, tanggungjawab dan kepedulian — nilai-nilai teras dalam membina masa depan yang adil dan lestari. 🌍💚
Kepada semua ibu hebat yang membentuk keluarga, komuniti dan dunia:
✨ Terima kasih kerana memelihara kehidupan, baik untuk manusia mahupun alam sekitar.
✨ Terima kasih kerana menjadi tulang belakang kasih sayang, kepimpinan, dan warisan.
Mari kita hargai ibu bukan hanya hari ini, tetapi setiap hari — dengan hidup penuh makna, melindungi Bumi dan berusaha ke arah masa depan yang lebih baik. 💪🌱
Sambil kita menyambut hari istimewa ini, jangan lupa untuk lihat #ALAMIGChallenge2025 #2 yang sedang berlangsung dan berpeluang memenangi hadiah menarik. Layari laman Instagram kami untuk maklumat lanjut!
#HariIbu2025 #LestariBermulaDiRumah #TransformasiMinda #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
🌸💖 Happy Mother’s Day 2025! 💖🌸
Today, we celebrate the strength, love, and resilience of all mothers — the first educators, caretakers, and changemakers in our lives.
Mothers teach us compassion, responsibility, and care — values that are at the heart of building a just and sustainable future. 🌍💚
To all the amazing mothers shaping homes, communities, and the world:
✨ Thank you for nurturing both people and the planet.
✨ Thank you for being the silent architects of love, leadership, and legacy.
Let’s honour our mothers not just today, but every day — by living with purpose, protecting our Earth, and striving for a better tomorrow. 💪🌱
As we celebrate this special day, don`t forget to check out the ongoing #ALAMIGChallenge2025 #2 for a chance to win exciting prizes. Head over to our Instagram feed for more details!
#MothersDay2025 #SustainabilityStartsAtHome #MindsetTransformation #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
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🌸💖 Selamat Hari Ibu! 💖🌸
Hari ini, kita meraikan kekuatan, kasih sayang dan ketabahan para ibu — pendidik pertama, penjaga utama, dan pencetus perubahan dalam kehidupan kita.
Ibu mengajar kita erti belas kasihan, tanggungjawab dan kepedulian — nilai-nilai teras dalam membina masa depan yang adil dan lestari. 🌍💚
Kepada semua ibu hebat yang membentuk keluarga, komuniti dan dunia:
✨ Terima kasih kerana memelihara kehidupan, baik untuk manusia mahupun alam sekitar.
✨ Terima kasih kerana menjadi tulang belakang kasih sayang, kepimpinan, dan warisan.
Mari kita hargai ibu bukan hanya hari ini, tetapi setiap hari — dengan hidup penuh makna, melindungi Bumi dan berusaha ke arah masa depan yang lebih baik. 💪🌱
Sambil kita menyambut hari istimewa ini, jangan lupa untuk lihat #ALAMIGChallenge2025 #2 yang sedang berlangsung dan berpeluang memenangi hadiah menarik. Layari laman Instagram kami untuk maklumat lanjut!
#HariIbu2025 #LestariBermulaDiRumah #TransformasiMinda #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
Today we celebrate World Migratory Bird Day with the theme "Shared Spaces: Creating Bird-Friendly Cities and Communities.“
Let’s remember—our cities are not just homes for us, but also vital stopovers for migratory birds. Among the 200+ species that pass-through Malaysia are the Asian Openbill, Oriental Honey-buzzard, and Black Bittern—all relying on our wetlands, forests, and green spaces to rest and refuel. By making our spaces greener, quieter, and safer, we help protect these amazing travelers of the sky.
Small actions, big impact—for birds and for us.
We also invite you to show us how you celebrate World Migratory Bird Day by joining the ongoing #ALAMIGChallenge2025 #2 and stand a chance to win exciting prizes! Visit our Instagram feed to learn more!
#WorldMigratoryBirdDay #BirdFriendlyCities #ESGDay #Sustainability #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
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Hari ini kita sambut Hari Burung Migrasi Sedunia dengan tema "Ruang Bersama: Membina Bandar dan Komuniti Mesra Burung.”
Mari kita ingat—bandar bukan sahaja tempat tinggal kita, tetapi juga persinggahan penting untuk burung berhijrah. Antara lebih 200 spesies yang singgah di Malaysia termasuklah Asian Openbill, Oriental Honey-buzzard dan Black Bittern—yang bergantung pada kawasan paya, hutan dan ruang hijau kita untuk berehat dan kumpul tenaga. Dengan menjadikan persekitaran kita lebih hijau, tenang dan selamat, kita turut membantu lindungi pengembara langit yang menakjubkan ini.
Tindakan kecil, kesan besar—untuk burung dan untuk kita semua.
Sambut Hari Burung Migrasi Sedunia bersama kami dengan menyertai #ALAMIGChallenge2025 #2 dan berpeluang memenangi hadiah-hadiah menarik! Kunjungi laman Instagram kami untuk maklumat lanjut!
#HariBurungMigrasiSedunia #BandarMesraBurung #HariESG #Kelestarian #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
Today we celebrate World Migratory Bird Day with the theme "Shared Spaces: Creating Bird-Friendly Cities and Communities.“
Let’s remember—our cities are not just homes for us, but also vital stopovers for migratory birds. Among the 200+ species that pass-through Malaysia are the Asian Openbill, Oriental Honey-buzzard, and Black Bittern—all relying on our wetlands, forests, and green spaces to rest and refuel. By making our spaces greener, quieter, and safer, we help protect these amazing travelers of the sky.
Small actions, big impact—for birds and for us.
We also invite you to show us how you celebrate World Migratory Bird Day by joining the ongoing #ALAMIGChallenge2025 #2 and stand a chance to win exciting prizes! Visit our Instagram feed to learn more!
#WorldMigratoryBirdDay #BirdFriendlyCities #ESGDay #Sustainability #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
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Hari ini kita sambut Hari Burung Migrasi Sedunia dengan tema "Ruang Bersama: Membina Bandar dan Komuniti Mesra Burung.”
Mari kita ingat—bandar bukan sahaja tempat tinggal kita, tetapi juga persinggahan penting untuk burung berhijrah. Antara lebih 200 spesies yang singgah di Malaysia termasuklah Asian Openbill, Oriental Honey-buzzard dan Black Bittern—yang bergantung pada kawasan paya, hutan dan ruang hijau kita untuk berehat dan kumpul tenaga. Dengan menjadikan persekitaran kita lebih hijau, tenang dan selamat, kita turut membantu lindungi pengembara langit yang menakjubkan ini.
Tindakan kecil, kesan besar—untuk burung dan untuk kita semua.
Sambut Hari Burung Migrasi Sedunia bersama kami dengan menyertai #ALAMIGChallenge2025 #2 dan berpeluang memenangi hadiah-hadiah menarik! Kunjungi laman Instagram kami untuk maklumat lanjut!
#HariBurungMigrasiSedunia #BandarMesraBurung #HariESG #Kelestarian #ALAMearth #janganbuangsampahdimeratarata #behaviouralchange #merubahminda #mindsettransformation
🌱 *YELL Seed Grant 2025|2026 is now OPEN!*
💡 Do you have a project idea that empowers young people or their communities to learn about, care for, and take action on environmental issues? 🌿🌍
Apply now for funding support to turn your ideas into action — especially in the areas of *biodiversity 🐾, food security 🍚, and water security* 💧.
They’re all connected and they all matter! 💪✨
📅 Deadline: before 5 pm, 31 May 2025
📎 More info: https://www.instagram.com/p/DJEprP-yKyj/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
🌱 *YELL Seed Grant 2025|2026 is now OPEN!*
💡 Do you have a project idea that empowers young people or their communities to learn about, care for, and take action on environmental issues? 🌿🌍
Apply now for funding support to turn your ideas into action — especially in the areas of *biodiversity 🐾, food security 🍚, and water security* 💧.
They’re all connected and they all matter! 💪✨
📅 Deadline: before 5 pm, 31 May 2025
📎 More info: https://www.instagram.com/p/DJEprP-yKyj/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
🔔 CONTEST EXTENDED UNTIL 31 MAY 2025!
Good news! ALAM IG Challenge 2025 #2 has been extended until 31 May 2025 — giving you more time to participate and celebrate even more Global ESG Days!
With the theme “Educating and Protecting Our Ecosystems,” show us how you’re living sustainably or taking eco-friendly actions in support of your chosen ESG Day. Now with 7 ESG Days in May included, this is your chance to get creative, inspire change, and make your voice heard!
🎁 Stand a chance to win amazing prizes, including an exclusive vacation package at Phile Resort & Spa Melaka for the first prize winner!
🏆 A total of 6 winners will be selected.
Swipe through the poster for full details.
Have questions? DM us anytime!
#ALAMIGChallenge2025 #ALAMEarth #WorldMigratoryBirdDay #InternationalDayofPlantHealth #InternationalDayforBiological Diversity #WorldTurtleDay #WorldPlasticFreeDay #WorldDugongDay #WorldParrotDay #WorldSeagrassDay #WorldWildLifeDay #globalrecyclingday #internationaldayofforests #worldwaterday #earthhour #worldmeteorologicalday #internationaldayofzerowaste #earthday
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🔔 PERADUAN DILANJUTKAN SEHINGGA 31 MEI 2025!
Berita baik! ALAM IG Challenge 2025 #2 kini dilanjutkan sehingga 31 Mei 2025 — memberi anda lebih masa untuk menyertai dan meraikan lebih banyak Hari ESG Global!
Dengan tema “Mendidik dan Melindungi Ekosistem Kita,” kongsikan gaya hidup mampan atau tindakan mesra alam yang anda lakukan sempena Hari ESG pilihan anda. Kini dengan 7 Hari ESG pada bulan Mei turut disertakan, inilah peluang anda untuk berkreasi dan memberi inspirasi kepada orang lain!
🎁 Rebut peluang memenangi hadiah menarik termasuk pakej percutian eksklusif di Phile Resort & Spa Melaka untuk pemenang utama!
🏆 6 pemenang akan dipilih secara keseluruhan.
Rujuk poster untuk maklumat lanjut.
Ada sebarang soalan? DM kami bila-bila masa!
#ALAMIGChallenge2025 #ALAMEarth #HariBurungMigrasiSedunia #HariAntarabangsaKesihatanTumbuhan #HariAntarabangsaKepelbagaianBiologi #HariPenyuSedunia #HariTanpaPlastikSedunia #HariDugongSedunia #HariBurungNuriSedunia
🔔 CONTEST EXTENDED UNTIL 31 MAY 2025!
Good news! ALAM IG Challenge 2025 #2 has been extended until 31 May 2025 — giving you more time to participate and celebrate even more Global ESG Days!
With the theme “Educating and Protecting Our Ecosystems,” show us how you’re living sustainably or taking eco-friendly actions in support of your chosen ESG Day. Now with 7 ESG Days in May included, this is your chance to get creative, inspire change, and make your voice heard!
🎁 Stand a chance to win amazing prizes, including an exclusive vacation package at Phile Resort & Spa Melaka for the first prize winner!
🏆 A total of 6 winners will be selected.
Swipe through the poster for full details.
Have questions? DM us anytime!
#ALAMIGChallenge2025 #ALAMEarth #WorldMigratoryBirdDay #InternationalDayofPlantHealth #InternationalDayforBiological Diversity #WorldTurtleDay #WorldPlasticFreeDay #WorldDugongDay #WorldParrotDay #WorldSeagrassDay #WorldWildLifeDay #globalrecyclingday #internationaldayofforests #worldwaterday #earthhour #worldmeteorologicalday #internationaldayofzerowaste #earthday
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🔔 PERADUAN DILANJUTKAN SEHINGGA 31 MEI 2025!
Berita baik! ALAM IG Challenge 2025 #2 kini dilanjutkan sehingga 31 Mei 2025 — memberi anda lebih masa untuk menyertai dan meraikan lebih banyak Hari ESG Global!
Dengan tema “Mendidik dan Melindungi Ekosistem Kita,” kongsikan gaya hidup mampan atau tindakan mesra alam yang anda lakukan sempena Hari ESG pilihan anda. Kini dengan 7 Hari ESG pada bulan Mei turut disertakan, inilah peluang anda untuk berkreasi dan memberi inspirasi kepada orang lain!
🎁 Rebut peluang memenangi hadiah menarik termasuk pakej percutian eksklusif di Phile Resort & Spa Melaka untuk pemenang utama!
🏆 6 pemenang akan dipilih secara keseluruhan.
Rujuk poster untuk maklumat lanjut.
Ada sebarang soalan? DM kami bila-bila masa!
#ALAMIGChallenge2025 #ALAMEarth #HariBurungMigrasiSedunia #HariAntarabangsaKesihatanTumbuhan #HariAntarabangsaKepelbagaianBiologi #HariPenyuSedunia #HariTanpaPlastikSedunia #HariDugongSedunia #HariBurungNuriSedunia