Defining ALAM
ALAM is a national initiative mooted by the Ministry of Finance Malaysia and spearheaded by Bank Pembangunan Malaysia Berhad, with a vision to transform Malaysians’ mindset and behaviours on the environment. Derived from the 12th Malaysia Plan, ALAM aims to create awareness, educate and instil a whistleblowing culture by collaborating with public and private sectors as well as communities. ALAM also advocates policy for improved governance and bridging the policymakers with stakeholders.
Our Core Pillars
Education
Governance
Collaboration
Bridging
ALAM Instagram
Amanah Lestari Alam Marks 5 Years, Unveils 10-Year Roadmap to Scale Sustainability Impact Nationwide.
3 million+ Malaysians reached. 20,000+ trees in the ground. RM20 million+ catalysed into real sustainability initiatives. And a generation of young climate leaders who actually care.
This is what transforming Malaysia’s sustainability mindset looks like — not just in words, but in numbers, in policy and in people.
Swipe to see the full journey from 2021 to 2025, and what’s coming next. 🌿
Read more: https://www.bpmb.com.my/amanah-lestari-alam-marks-5-years-unveils-10-year-roadmap-to-scale-sustainability-impact-nationwide/
#ALAM #BPMBGroup #SustainableMalaysia #ClimateAction
🕊️ World Migratory Bird Day 🌏✨
Did you know?
🐦 Migratory birds travel thousands of kilometres across countries and continents every year in search of food, breeding grounds, and warmer climates.
🌿 Malaysia plays an important role as a stopover site for many migratory bird species along the East Asian–Australasian Flyway.
⚠️ However, habitat loss, climate change, pollution, and illegal hunting continue to threaten migratory bird populations worldwide.
Wetlands, mangroves, forests, and coastal ecosystems provide essential resting and feeding grounds for these incredible travellers. Protecting these habitats not only supports biodiversity but also strengthens ecosystem health for communities and future generations. 💚
This World Migratory Bird Day, let’s work together to conserve nature and create safer skies and habitats for migratory birds around the world. 🌱🕊️
#AmanahLestariAlam #ALAMEarth #WorldMigratoryBirdDay #ProtectNature
Discover ALAM Be-Leaf Redang 🌿
A journey of action, impact, and collaboration ❤️
🌊 Coral restoration
🌱 Mangrove planting
🏖️ Beach clean-ups
♻️ Upcycling
Together, for a better planet 🌍
#AmanahLestariAlam #ALAMBeLeaf #SustainableMalaysia #YouthForNature
🌿 Your idea could help protect Malaysia’s forests.
Sinar ALAM Grant 2026 is now open.
If you’re working on conserving, restoring, or protecting our natural ecosystems and this is your chance to make a real impact. 🌏
Submit your proposal and be part of the movement to safeguard our forests for future generations.
#SinarALAMGrant #AmanahLestariAlam #ProtectOurForests #Biodiversity #ClimateAction SustainableFuture
Submissions are now officially closed. ⏳
Thank you for your amazing entries and for showing your commitment to the planet 🌍💚
#ALAMChallenge #AmanahLestariAlam #ActForEarth #MindsetTransformation
Last day. ⏳
This is your final chance to shine 🌍✨
Join the ALAM IG Challenge and show us how you’re making a difference for the planet.
Whether it’s a small action or a big idea, your voice matters.
Stand a chance to win a 3 days 2 nights getaway to Langkawi 🌴✨
Submit now. Entries close today!
Let’s create impact, together. 💚
#ALAMChallenge #AmanahLestariAlam #ActForEarth #MindsetTransformation
