Defining ALAM
ALAM is a national initiative mooted by the Ministry of Finance Malaysia and spearheaded by Bank Pembangunan Malaysia Berhad, with a vision to transform Malaysians’ mindset and behaviours on the environment. Derived from the 12th Malaysia Plan, ALAM aims to create awareness, educate and instil a whistleblowing culture by collaborating with public and private sectors as well as communities. ALAM also advocates policy for improved governance and bridging the policymakers with stakeholders.
Our Core Pillars
Education
Governance
Collaboration
Bridging
ALAM Instagram
🏆🌿 AND THE GRAND PRIZE GOES TO…
Congratulations to @yan_motret for taking 1st Place in ALAM IG Challenge 2! 🎉📸
You’ve won a 1-night staycation at Belum Rainforest Resort! 🌳✨
Thank you for bringing biodiversity to life through your lens and helping us celebrate the beauty of our natural heritage.
To all our winners and everyone who took part, thank you for celebrating nature with us! 💚
Until the next challenge! 🌿
#ALAMIGChallenge2 #ALAMEarth #BRR #Biodiversity
🥁 THE TOP 3 ARE HERE!
A huge congratulations to our 2nd & 3rd Place winners! 🌿✨
👏 2nd Place — @faizdiscover
👏 3rd Place — @kraftingmomentz
Amazing captures of biodiversity! 💚📸
But there’s still one more winner to reveal… 👀🏆
Who will take home the 1-night staycation at Belum Rainforest Resort?
#ALAMIGChallenge2 #ALAMEarth #BRR #Biodiversity
🎉 AND WE HAVE OUR FIRST WINNERS!
Congratulations to our 4th & 5th Place winners! 🌿📸
👏 4th Place — @chatera14
👏 5th Place — @apry_aje
Thank you for sharing your unique perspectives and celebrating the biodiversity with us. 💚
Stay tuned… the top 3 are coming next! 👀
#ALAMIGChallenge2 #ALAMEarth #BRR #Biodiversity
🏆 THE WAIT IS OVER!
The results of ALAM IG Challenge 2 are coming your way! 🌿📸
Who will take home the 1-night staycation at Belum Rainforest Resort? 👀🌳
Stay tuned as we reveal the winners, one by one.
The results are coming at 2:00 PM today!
#ALAMIGChallenge2 #ALAMEarth #BRR #Biodiversity
🦏 Big in size, big in impact.
On World Rhino Day, we celebrate one of the world’s most iconic wildlife species and the important role rhinos play in maintaining healthy ecosystems.
As large herbivores, rhinos help shape vegetation, disperse seeds and create space for other species to thrive. Protecting rhinos also means protecting the forests, grasslands and biodiversity they are part of. 🌿💚
Let’s keep these incredible giants where they belong: in the wild.
#WorldRhinoDay #AmanahLestariAlam #Biodiversity #ALAMEarth
🌿 GOOD NEWS! THE CONTEST IS EXTENDED! 🌿
We’re giving you more time to capture the beauty of Belum’s biodiversity! 📸💚
The ALAM IG Challenge 3 is now extended until:
📅 30 SEPTEMBER 2026
In collaboration with Belum Rainforest Resort, show us your best photo or video showcasing the incredible biodiversity of Belum.
🌱 Flora
🦜 Fauna
🍄 Fungi
🦋 Insects & other wildlife
🏆 GRAND PRIZE
A 1-night staycation at Belum Rainforest Resort!
🎁 Plus, 4 consolation prizes are up for grabs!
If you haven’t joined yet, this is your chance! ✨
Explore. Capture. Celebrate Belum’s biodiversity. 🌿
#ALAMIGChallenge3 #ALAMEarth #BRR #Biodiversity
